Second Street Optimizes Google Places API Autocomplete


Upland Second Street is an audience participation software product that gives its customers the power to build contests, interactive content, and emails that grow revenue and increase audience engagement.

To minimize typing errors and provide a better user experience, Second Street’s developers worked with Hexagon to help implement more efficient API calls for Google Autocomplete. By optimizing this predictive-text feature, Second Street was able to reduce the number of errors and duplicate ballot submissions coming into the software for its customers.

Through this partnership, Second Street has better leveraged the power of Google Maps Platform, reducing errors while keeping costs down.


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